Using content to clarify, illuminate and differentiate
Financial Services
Great content strategy is crucial to great experiences for financial services customers. Here are two examples of content design as a differentiator.
Wells Fargo
Search Redesign
Year
2019
Wells Fargo
Digital Branch Waitlist
Year
2020
What is Content Strategy?
Content strategy includes writing and editing, but it’s a more holistic approach to scoping and managing content for digital experiences.
Here’s how I explained the value of content strategy to leadership when I was at Chase.
JPMorganChase
Content Strategy presentation
Year
2012