Using content to clarify, illuminate and differentiate
Financial Services examples
Great content strategy is crucial to great experiences for financial services customers. Here are two examples of content design as a differentiator.
Wells Fargo
Search Redesign
Year
2019
Wells Fargo
Digital Branch Waitlist
Year
2020
Wells Fargo
Digital Product Pages
Year
2018
Content Strategy, explained
Content strategy includes writing and editing, but it’s a more holistic approach to scoping and managing content for digital experiences.
Here’s how I explained the value of content strategy to leadership when I was at Chase.
JPMorganChase
Content Strategy presentation
Year
2012